The Crookston Area Chamber Ambassadors regrouped this week to honor and
congratulate two new businesses that Crookston proudly welcomes.

The first stop was at The Jeweler to honor and celebrate Bishop Lee Moronez Jensen. Jensen founded his love and passion for the jewelry industry when he was just 19 years old. He started at Helzberg Diamonds in the Columbia Mall under the direction of Bernie Hagen. Jensen explains how cool it was to learn in the power-hungry environment at the industry’s top tier.

Jensen then left for Sioux Falls to learn the Gold and Silver Smithing trade in all three levels. He soon returned to the region to continue working at Helzberg Diamonds and later Riddles Jewelry Store in Grand Forks. Jensen then pitched Riddles Jewelry Store the idea of opening up shop in Crookston following the closing of Munn’s Jewelers.

He then owned and operated as a Jeweler Specialist at The Jeweler in Downtown Crookston. Jensen opened The Jeweler in Crookston in February of 2024. He describes himself as shopper-friendly and runs a fair shop. The name Jewler stands for transparency, just as he is with his customers. He debated opening a repair shop exclusively but later expanded his knowledge to include secondary market values. He bought inventory, acquired a couple investors, and soon his dream of owning his jewelry shop became a reality.

Not only does Jensen sell jewelry, but he also sizes and repairs it. He hopes to renovate more space in the future. Jensen is now promoting a sale of 40% off Lab Grown Diamonds for all first-time customers. Congrats to Bishop Lee Moronez Jensen on successfully opening his very own store, The Jeweler.

He is located at 103 S Main Street. His phone number is (218) 280- 7620, and his email is Store hours are Tuesday-Thursday, 9:00 a.m. to 7:00 p.m., and Friday-Saturday, 9:00 a.m.-5:00 p.m.

Pictured here, left to right, to congratulate Jensen are Randy Schoenborn (RiverView Health), Bobbie Torkelson (H&R Block), Carrie Bergquist, Lindsey Erdman (Benedictine Living Community-Crookston), Tracy Kuchan, and Sherry Coauette (LeBlanc Realty). If you would like to join our Ambassador Team, please call or text Carrie Bergquist at 218-289-1823.

Activities and responsibilities include gathering to recognize, honor, and congratulate innovative businesses in Crookston. Ambassadors also participate in networking events, ribbon-cutting ceremonies, and other community gatherings. They offer support, encouragement, and resources to local entrepreneurs.