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NORTHWESTERN MENTAL HEALTH CENTER CHANGES NAME TO ALLUMA

The Northwestern Mental Health Center, a private, nonprofit behavioral health center, has announced its name change to Alluma™.

The clinic, under the new name Alluma, is evolving to meet the growing needs of  the community. The name change was effective July 1, 2021. “Our community needs and the area we serve has evolved. We believe our new name better reflects who we are and the people we support,” said Alluma CEO, Shauna Reitmeier. “Our former name caused confusion and didn’t accurately depict the reach of our services.” Alluma provides integrated, research-based care for everyone. Clinicans and staff work with clients on a more human level to foster wellbeing and resiliency across the region they serve.

Alluma staff members go the extra mile to build capacity in individuals, reaching out to help clients connect to services tailored to their needs. “The name Alluma was created by intentionally combining the word ‘all’ and the Latin term for light, ‘luma,’ or ‘illuminate,’ creating a new word that could be interpreted as ‘everyone shines.’ It communicates that our agency provides a beacon of light and hope for our community,” Reitmeier says. For more information about Alluma, please go to www.allumacares.org.  


About Alluma
Alluma is an inclusive nonprofit organization based in Crookston, Minnesota. Our story began in 1962 with a vision of building a community-based care system to ensure high-quality access to mental health services in the region. For nearly 60 years, we’ve provided evidence-based, client-focused care in northwestern Minnesota. Alluma takes an uncommon approach, integrating mental health and substance use care into overall wellbeing. Rooted in research and focused on relationships, we go above and beyond to build capacity in individuals and help clients get connected. We are open for everyone, anytime. Clients, teammates, caregivers, friends and families, and allies. You matter to Alluma, and we’re here to help.

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