Four students from the University of Minnesota Crookston recently made a trip to Dallas, Texas, to compete for the first time at the Sports Marketing Association’s annual conference. The team included Greg Johnson, a junior from Lonsdale; Mikayla Jones, a senior from Huxley, Iowa; Kolby Castillo, a senior from Aiea, Hawaii; and Brent Reed, a senior from Arlington, Texas. They were joined by faculty members Eddie Walker and Courtney Bergman who both teach in the Business Department at UMC.
The competition, known as the Aspire Group Case Study Bowl, included 13 teams and involved preparing for and presenting around a real-world client. The team from Crookston also had the opportunity to network, hear from some of the leaders in the field, and visit locations around Dallas as part of the conference.
Founded in 2002, the Sport Marketing Association has led the effort in developing and expanding the body of knowledge in sports marketing by providing forums for professional interaction among practitioners, academics, and students dedicated to the sports marketing industry.
The UMC team at the event in Dallas, Texas.
